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Another workshop that I attended at the web 2.0 expo was on search engine marketing and optimization. There is a lot of useless information out there on how to supposedly improve your ranking on the major search engines, but I found this one to make the most sense. It was great to hear from Todd Friesen and Greg Boser about the history of SEO from their point of view. Both of them have been in the field for quick some time now and worked with some pretty notable clients. Between their workshop and how to improve the performance of the webpages, I had a pretty motivating day!